If You Hate Clutter, This New Product From Americh Will Be At The Top Of Your Christmas Wishlist

Ahh, finally! A solution for unsightly shampoo bottles, rubber duckies, and whatever else clutters up your bathtub. If you hate clutter, this new product from Americh will be at the top of your Christmas wishlist.

Americh, a tub and shower manufacturer that Excel Marketing represents, recently launched a series of bathtub aprons that act as seamless storage. For us, this is the perfect embodiment of form and function.

The Urban Bath Apron Storage shown here provides a 3½-inch deep by 36-inch long stainless steel shelf for bathroom essentials, such as shampoo bottles, bubble bath, loofahs, rubber duckies, bath salts, and other personal elements. There are aprons available for select models, each varying in size and design.


The storage panel opens smoothly with hydraulic arms and closes securely with a magnet. It also features a removable, stainless steel tray for easy cleaning.

Americh Urban Bath Apron storage closed

Americh’s Philosophy

“Americh is always looking for ways to make the most of the space our baths occupy,” says Kim Frechette, national director of sales for Americh. “Whether it be by adding a massage system, a warmed backrest or a simple pillow, we think the bathing spot is prime space. If the square footage calls for a tub/shower, we thought it would be wise to make use of every inch. In addition to, or in lieu of, shelving in the shower or ‘stuff’ on the side of the bath, why not hide away your bath accessories and products?”

Urban Bath Apron is part of the company’s agenda to provide customers with a unique opportunity to customize a tub from start to finish by choosing the size, color, and bathing system. Customers can choose from standard tub lengths of 60 inches, 66 inches, or 72 inches or a custom size, and they also have their choice of colors, including biscuit, black, bone, ice gray, sterling silver, white, Americh’s premium colors, or a custom color. “Americh’s colorizing process can match any color, and their team of skilled craftsmen can even build a tub with a two-tone color scheme,” the company says.

The available tub shapes are square, corner, freestanding, rectangular, round or oval. Available bathing systems are a classic soaking tub, whirlpool features, the Airbath II equipped with jets along the lower perimeter of the tub’s walls that infuse water with gentle streams of warm air bubbles or a combination of whirlpool and airbath systems.

Americh says it offers a number of additional hydrotherapy experiences: ANEX, the Americh Nanobubble Experience, a therapeutic technology system that infuses oxygen into the bathwater for soft and rejuvenated skin; Vibro Sonic Massage that provides a comforting massage to six different pressure points throughout the back and deeply stimulates blood circulation to relax muscle tension; and the iBath system of integrated speakers and multi-colored chromatherapy lighting.

In addition to hydrotherapy options, Americh also encourages customers to visit the factory in-person, sit in a tub and choose custom placement of standard and rotary jets in the tub for a personalized hydro massage experience.


About Americh

For over 35 years Americh has combined a comprehensive palette of designs, selective materials, and stringent quality standard to create products that are unmatched in the industry. Only the best materials, such as Lucite® Acrylic, will measure up to Americh standards. Every product is carefully crafted by their skilled artisans and built right here in the United States.

About Excel Marketing

Excel Marketing promotes luxury brand product lines from Emtek, Schaub, Rocky Mountain Hardware, Watermark, Americh, Icera, Mila International, Ezconcept, Jörger, and Yale Expressions. We work with designers, architects, dealers, and homeowners to bring select products to market.

If you would like to learn more, reach out to us today!