Spring is a season of renewal, and for those who work with luxury products from our Partners—beautiful fixtures, sinks, vanities, and hardware—it’s an inspiring time to enhance both physical displays and digital storytelling. Dealers and interior designers have a unique opportunity to capture clients’ imaginations when nature itself feels fresh and bright. Here are some friendly, non-prescriptive ideas for putting your showroom or portfolio in its best light this season.
Tip: Let the Product Shine with Soft Lighting and Minimal Distractions
When it comes to displaying luxury fixtures, sometimes less truly is more. Take a cue from Candra Metzger | Residential and Commercial Interior Designer, whose recent Instagram post showcased Excel Marketing partner Linkasink’s new Lois Sink and Decorative Drain Cover.
Candra’s design highlights how thoughtful details and a minimal backdrop can let standout pieces take center stage. In her words, “Thoughtful details make all the difference!! ✨ And these details came together perfectly!!” The simple, soft lighting draws the eye to the beautiful sink and pulls focus to the decorative drain cover. For your own displays or project photos, try a similar approach—gentle, natural, or ambient lighting and uncluttered settings ensure luxury products speak for themselves.
(Inspired by Candra Metzger’s Instagram: Design: @candralynninteriors Sink: @thelinkasink)
Tip: Invite the Outside In
Product images look especially inviting when paired with greenery and open, airy backdrops. On social media or in your portfolio, consider featuring your sinks and vanities staged with plants or hints of the outdoors, such as a bowl of crisp spring fruit or a succession of flowering branches. These simple styling cues nod to the connection between beautiful design and a refreshed lifestyle.
In the image above, Murphy Deesign submitted its newly designed kitchen featuring Emtek cabinet pulls while competing in the annual One Room Challenge. The designers document the journey, share before-and-after photos, and blog about the hardware selections and integrations. When complete, applicants submit their stories and pictures to win. Murphy Deesign
Tip: Find a Partner or Cause and Host an Event
Last spring, we discovered the power of partnering with others and supporting a great cause by observing the Creative Endeavor between Americh Corp and Chown Hardware That Benefited Rose Haven Shelter. This special evening featured a live auction of a custom Americh Somerset solid surface bathtub hand-painted by renowned artist Donald Harvey, with all proceeds benefitting Portland’s Rose Haven shelter.
Collaborating with a partner and supporting a local cause helps create buzz, attract a new audience, and build deeper connections—all while giving back. Consider what causes or partners align with your business values, and plan your collaborative event to engage and inspire your clients!
Tip: Highlight Eco-Friendly Features
With Earth Day in April, many are thinking about sustainability. If your luxury lines feature water-saving technology or responsibly sourced materials, spring is an ideal time to highlight these attributes—whether on your website, social media feeds, or showroom signage.
Check out what each of our Partners are doing to preserve the planet: Everyday Actions, Lasting Impact: How Our Partners Bring Sustainability to the Forefront
Spring is all about new perspectives and renewed energy. Whether you’re welcoming visitors in person or reaching out online, a thoughtful refresh can help your luxury fixtures and designs shine.
